A deep dive into hedonism, wellness and the new face of Gen Z
We are in the era of dichotomies – a world marked by increasing polarisations and fluid yet fragmented identities. It’s a time of boundless freedoms coexisting with unhealthy obsessions, where the super-real collides with the super-fake. In both online and offline spaces, aspirations of inclusivity are challenged by enduring biases around gender and beauty. This is the world where young people are shaping the future and beauty is the powerful medium for change.
Beauty as the Essence of Youth Culture
Creativity, community and communication – beauty is where youth culture exists in its rawest form. You just need to look hard enough to see it.
Introducing The BEYOND Beauty Report
This report is more than just a resource for beauty brands. It’s not a traditional research study. It’s a curation of audience voices, data and ideas from across the beauty landscape. It reflects a decentralised and evolving space where youth are redefining culture and using beauty as their medium for transformation.
Exploring the Future of Beauty
This report delves into how beauty both shapes and reflects society and culture. It asks: What’s next for the beauty industry? Built on insights from over 1,000 young Dazed readers and 12 global multidisciplinary beauty experts, The Beyond Beauty Report explores beauty as a tool for youth culture, identity, politics, authenticity, self-expression and control.
Expert Voices and Creative Contributors
The report features insights and contributions from leading voices such as Circus magazine founder Jackson Bowley, director and makeup artist Frances O’Sullivan, designer Charles Jeffrey, artist and model Raisa Flowers, and special effects artist Tilda Mace.
Discover THE FUTURE OF Beauty
To dive deeper into these insights, purchase the full report and discover how beauty is evolving and redefining culture.
METHODOLOGY
Researched across two months, built on insights from:
- 1,000 young Dazed readers in a global survey
- 12 global multidisciplinary beauty experts
- Dazed editorial data and insights
- Dazed Club interviews (our 18-24 year old superfine)
WHAT’S INSIDE
- Executive summary and methodology
- Introduction
- A future beauty yearbook
- 8 future beauty trends
- Brand case studies
- Ideas and strategies for brands
