This Cookie Policy describes how Dazed.Studio ("we," "our," or "us") uses cookies and similar tracking technologies on our website (the "Website"). This policy applies to the use of cookies and tracking technologies when you visit our Website.

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information and personalised experiences. Cookies are stored on your device and can be accessed by the website or third-party service provider that placed them there.

Types of cookies we use

1. Essential cookies: These cookies are necessary for the proper functioning of our Website. They enable you to navigate our Website and use its features. Without these cookies, certain functionality may not be available.

2. Analytics cookies: We use analytics cookies to collect information about how visitors use our Website. These cookies help us understand how our Website is being used, which pages are most frequently visited, and how users interact with our content. This information is used to improve the performance and effectiveness of our Website.

Managing and disabling cookies

Most web browsers allow you to control cookies through their settings preferences. You can choose whether to accept cookies, delete existing cookies, or set your browser to notify you when cookies are being placed on your device. Please note that if you choose to disable cookies, some parts of our Website may not function properly.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices and service offerings. We encourage you to review this policy periodically for any updates.

Contact us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at


Waddell Limited t/a Dazed Studio (registered in England and Wales under company number 03039139 and with registered office at 1 Surrey Street, London, England, WC2R 2ND) (us, or we) is the data controller in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you or third parties, or that you provide to us, will be processed by us.

Please read the following carefully to understand our practices regarding your personal information and how it will be treated.

How and when we collect personal information about you

1.1 We collect and process personal information when you:

1.1.1 visit our website,, (including when filling in forms on our site, such as when you sign up for newsletters or participate in a campaign or project);

1.1.2 do business with us and/or enter into a contract with us;

1.1.3 contact our customer service centres or request information from us in any other way;

1.1.4 participate in our customer satisfaction surveys or other market research; and

1.1.5 communicate with us via social networking websites, third party apps or similar technologies.

1.2 We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service or product.

1.3 We may also collect information about you from third party sources, such as from related third parties such as sub-contractors.

What personal information do we collect about you

2.1 We may collect and process the following personal information about you:

2.1.1 Submitted Information

We may collect and process the following personal information about you which you
provide to us:

(a) contact details (such as your name, address, email address and telephone

(b) demographic information (such as age and/or other information that may identify you as an individual);

(c) responses to any customer satisfaction surveys or market research (unless these are provided anonymously);

(d) financial and credit card information if you purchase products or services from us;

(e) your marketing preferences; and

(f) any other information which you choose to provide to us via the website or otherwise.

Additional information

(a) We will also collect data regarding your attendance at our events or participation in brand/partnership campaigns.

(b) If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

(c) At some of our events, we may photograph, record or film onsite activities and CCTV may be in operation at some locations. In which case, you may be filmed, photographed or recorded as part of any such activities. We endeavour to provide clear notices of any photography or footage being taken at events.

(d) When you visit our website and other digital properties, we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we may set on your device. This type of information may include the following:

(i) information about your device, operating system and IP address;

(ii) browser type and version; and

(iii) information about your visit, including URL, clickstream (i.e. your journey to, through and from our site), length of visits to certain pages, and page interaction information.

2.2 You can find more information about the individual cookies we use and the purposes for which we use them in the cookies policy above.

Purposes for processing your personal information

3.1 We may process your personal information for the following purposes:

3.1.1 to provide you with the information, products and services you have requested and send you marketing and advertising materials;

3.1.2 for system administration purposes and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

3.1.4 to monitor your use of our website and other digital properties to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device;

3.1.5 to provide user support and ensure we provide a good level of customer service;

3.1.6 to notify you of any changes to our services;

3.1.7 to conduct marketing analysis to allow us to assess trends and the effectiveness of our advertising and marketing campaigns;

3.1.8 if you are filmed, photographed or recorded as part of any onsite activities at one of our events, your image or likeness may be used in promotional material, sponsor, exhibitor and media partner coverage in print, online and on broadcast television;

3.1.9 for security and fraud prevention;

3.1.10 to ensure that our website and digital properties are safe and secure; and

3.1.11 to comply with applicable laws and regulations.

Legal basis for processing your personal information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:

(a) Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.

(b) Our legitimate business interests: Where it is necessary for us to understand our users, promote our services and operate effectively as a creative and production agency provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.

(c) Performance of a contract with you (or in order to take steps prior to entering into a contract with you)

(d) Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

Where we store your personal information

5.1 The personal information that we collect may be transferred to, and stored at, a destination outside the UK or the European Economic Area (the EEA), including countries, which have less strict, or no data protection laws, when compared to those in the UK and Europe.

5.2 Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice. In these cases, we rely on approved data transfer mechanisms (such as “Standard Contractual Clauses”) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.

How we keep your personal information

6.1 We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim.


Our website and other digital properties are not intended for, and should not be used by, children under the age of 13. We do not knowingly collect personal data from children under 13.

Disclosing your information

8.1 We may share your personal information within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006).

8.2 We may share your personal information with our suppliers, business partners and service providers, where they are helping us to market and advertise our services as well as providing our services to you.

8.3 We will share your personal information with any selected third party that you consent to our sharing your information with for marketing purposes, for example any brand partners we collaborate with in connection with campaigns or competitions. We will always ask for your consent to do so before sharing with any such parties.

8.4 We may disclose your personal information to other third parties in the following cases:

8.4.1 for the purposes of research, evaluation, and analysis;

8.4.2 in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets

8.4.3 if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;

8.4.4 if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or

8.4.5 to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

Your rights to the information we hold about you

9.1 You have certain rights in relation to your personal information. These include: the right to be informed of the ways in which we use your information (as we seek to do in this Privacy Notice), the right to object to the processing of your information for certain purposes (such as marketing purposes), the right to access your personal information, the right to request that we correct or rectify any information that we hold about you which is out of date or incorrect, to restrict or erase your information (in certain circumstances), or to receive a machine-readable copy of your personal information.

9.2 We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights, please contact us using the contact details below.

9.3 You may also have the right to complain to a data protection authority such as the UK Information Commissioner’s Office ( (or relevant authority in your country of residence) if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

9.4 Our website and other digital properties may, from time to time, contain links to and from third party websites and services such as our business partners and advertisers. If you follow a link to any of these websites and/or services, please note that they have their own privacy notices and we do not accept any responsibility or liability for them. Please check any such third party privacy notices before you submit any personal information to these websites or services.

Changes to this privacy notice

We may change this privacy notice at any time. The new privacy notice will be displayed on our website and in the applicable digital property. The date this privacy noticed was last updated appears at the bottom.

Contact us

11.1 Questions and comments regarding this privacy notice should be sent to: