Subcultures Redefined: The Talent Directory

Full Report

SUBCULTURES REDEFINED

The Individuals, Communities and Platforms shaping the future of Youth Culture

Our last report, Redefining Subcultures, took a deep dive into everything subcultures, exploring how they exist today in a digital world.

This directory highlights trailblazers who are cultivating communities, spaces, and platforms often born from unmet needs and a lack of representation.

These subcultures serve as mirrors reflecting the evolving dynamics of youth culture, offering insights into the impacts of global events and societal shifts. By documenting these subcultures, we aim to capture the essence of youth culture worldwide, shedding light on the diverse and dynamic ways in which communities are formed and identities are forged.

BUILDING ON FROM OUR PREVIOUS REPORT, REDEFINING SUBCULTURES, DAZED STUDIO’S METHODOLOGY COMBINES EXPERT MINDS, OUR EARLY ADOPTER AUDIENCES WHO ARE INFLUENCING THE TRENDS OF TODAY AND TOMORROW, ALONG WITH 8 CULTURAL CURATORS FROM ACROSS THE GLOBE.

Methodology from our previous report:

A global audience survey of 2,843 young people

7 expert interviews

1 focus group with Dazed’s Gen Z club members

8 global cultural curators

Insights from Dazed Media group publications (Dazed, Dazed Beauty, AnOther & Nowness)

Insights from the minds of Dazed’s editorial network

Building on from this:

8 global cultural curators

Talent curation from the minds of Dazed's editorial network

CURATORS:
KAZEEM KUTEYI Founder and Editor-in-chief, New Currency
GÜNSELI YALCINKAYA Researcher and Internet Folklorist + Features Editor, Dazed
DENISE HU Fashion Casting Director based between China and Europe
ADÉMIDÉ UDOMA Designer and Founder, Artisanal One
CURATORS:
SAMUTARO Trend Consultant and Content Creator
LOUIS ALMOND Creative Lead, Dice
SOFIA FALSAFI Creative Strategist and Researcher
DAZED EDITORIAL TEAM including Serena Smith, Emma Davidson, Thom Waite, Niall Smith and Kacion Myers