In our most extensive research study yet, we asked ourselves one question: what are the influential forces shaping youth culture?
Drawing insights from Dazed Media’s global audience and leading experts from the worlds of culture, technology and academia CTRL SHIFT reflects on three years of research since Monomass 2020. The report explores how youth’s internal conflicts play out in culture and how they may shape the future, proposing new ways of operating for brands and society.
CHAPTER 02 - meida
Our second chapter outlines three trends on MEDIA.
In it, we explore the struggle between humans and tech based media; the rise of slower media in the fallout from content overload; people-powered platforms taking back control from tech giants; and youth’s conflicted relationship with technology.
The Trends:
I. Antiviral Media
II. Inner Circle Media
III. Mind Over (Social) Media
YOUR PURCHASE WILL INCLUDE:
● 150 pages of original insight crafted over four months
● An introduction and executive summary touching on the key findings from all six chapters of the report
● The cultural drivers influencing youth's expressions of self
● Three trends on identity including real world examples of how they play out in culture
● Statistics and quotes from our audience research and expert interviews
● Category specific deep dives into wellness, work, music and beauty
● An exploration into AI featuring an interview with machine learning expert Vincent Adams
● A new brand model to put our insights on youth identity into action
Dazed Studio’s methodology combines expert minds alongside our early adopter audiences who are influencing the trends of today and tomorrow. By bringing qualitative and quantitative data together with human creativity we are able to paint a truly honest picture of youth culture.
● A global audience survey of 2,543 young people
● 34 expert interviews
● 1 focus group with Dazed’s Gen Z club members.
● Insights from Dazed Media group publications
(Dazed, Dazed Beauty, AnOther & Nowness)
● Insights from the minds of Dazed’s editorial network
“There’s an overall awareness that social media can affect us negatively. People are yearning for this early social media format, centred on some long-form content and there's an awareness of how bad short-form content is for them... I’m interested in reading books more. I’ve found myself finding content outside of what is naturally fed to me on my feeds.”
Biz Sherbert
Culture Editor, The Digi Fairy
In the full report there are six chapters, 18 trends and two explorations.
Buy THE FULL REPORT here.
Don't have time to read the full report? Get in touch to discuss our bespoke insights workshops.
hello@dazed.studio
