Identity is no longer something young people discover. It's something they design.
This chapter explores how identity has become layered, modular, and deeply social, where taste becomes status, wellness becomes worldview, work becomes survival, and intimacy is being fundamentally rewired.
Inside, we unpack some of the defining shifts shaping the next generation, including:
1. The Subcultural Self
2. Soft Hedonism
3. The End of the Sell-Out
4. Intimacy Rewired
From AI and entrepreneurship to relationships, self-expression, and belonging, this chapter explores how identity is becoming the primary site of meaning and what brands must understand to stay culturally relevant.
Methodology
Built from multiple layers of research
Unlike traditional trend reports, Parafaith combines editorial intuition with rigorous research.
The report brings together:
● Original survey research with Gen Z and Gen Alpha across the world
● Months of qualitative cultural analysis
● Interviews with internationally recognized experts across psychology, sociology, technology, spirituality, creativity, and culture
● Social listening and emerging digital communities
● Dazed editorial insight and global cultural intelligence
The full report includes five chapters, three to four lores per chapter, our DAZED Brand Index, and our DAZED Lore Index.
buy the full report here.
Don't have time to read the full report? Get in touch to discuss our bespoke insights workshops at hello@dazed.studio
