( Soho House )

  • Partnership
  • Strategy
  • Experience

Launching a yearlong partnership with automotive brand Genesis, Soho House came to us as their dedicated creative studio to help them to conceive, develop and produce an always-on editorial campaign centred around their global communities across design, art, fashion and film.

Activated as a cultural programme, first we were tasked with the inaugural launch of the annual Soho house Design Prize, curating a list of leading design pionneers as our panel of expert judges — each of which we featured and profiled in a dedicated content series called Design connections.

Overview ( Design Prize )

shortlist ( Design Prize )

L.A. Event & Awards ceremony ( Design Prize )

Alongside this, we activated their annual filmmakers lab Script House, creating an open call competition for emerging filmmakers to submit their short film scripts to be in for a chance of winning full production and development support from Soho House and it's network of film experts — brought to life through a film incubation programme and series of collaborative scriptwriting lab to create their film.

Hoop Dream ( The Making of )

Winner of the 2021 Soho House shorts and entered into Tribeca Film Festival

As part of the project to establish Soho House as a respected editorial voice across design, fashion, art and film, we also created a co-branded fashion film series that was exclusively published on Dazed, documenting the profiles of three leading creatives (Supriya Lele, Imruh Asha, Hillary Taymour of Collina Strada) in renowned fashion capitals where Soho House's community exist and thrive.

( Outcome )

With an ‘always-on’ editorial content approach, we helped launch their first ever annual Design Prize; expanded and evolved their filmmakers lab, Script House; and explore a New Era of fashion in their membership cities of London, New York and Paris via a co-branded content series hosted on Dazed Digital, overseeing all aspects of creative direction, production and programming across a variety of content streams and live events.