We were asked by Gucci to create a Hollywood inspired story for the relaunch of their iconic GG Marmont handbag, bringing with it a renewed sense of glamour through a digital and stills campaign.

Enlisting Daisy Edgar Jones as our campaign star, we looked towards the golden age of cinema to give an elevated, noir twist, capturing Daisy in various dramatic settings that heightened the GG Marmont’s timeless contemporary appeal.