During lockdown we were asked by Gucci to break the monotonous cycle of self-shot content by creating a partnership campaign that embraced the spirit of cinema to empower Gucci’s ambassadors to make short narrative-based films that hero Gucci’s new Jackie bag.
The outcome was ABSOLUTE BEGINNERS. A campaign that channelled the spirit of amateurism, commissioning nine people who are used to being in front of the camera, to make their filmmaking debut, behind the camera; featuring works from Barry Keoghan, Arlo Parks, Lily Gavin, Elle Fanning, Kelvin Harrison Jr, Jodie Turner-Smith, Yoshi, Emma Corrin and Benedetta Porcaroli.
( Arlo Parks )
( Barry Keoghan )
( Benedetta Porcaroli )
( Elle Fanning )
( Emma Corrin )
( Jodie Turner Smith )
( Kelvin Harrison Jr. )
( Lily Gavin )
( Yoshi )
