Burberry partnered with Dazed to produce a series of social-first content activations to celebrate Burberry's Rocking Horse Bag.

The campaign features a series of short vignettes and stills that cleverly place the Rocking Horse bag in various 'b' scenarios, connecting it to British locations, objects, and phrases starting with the letter 'b,' merging Burberry's heritage with British wit.

Activated across the Dazed and AnOther channels, the campaign also propelled the Rocking Horse bag onto the global stage through Dazed Korea.