EMBODY THE MARITIME SPIRIT
Dazed Studio creatively directed Stone Island’s Marina AW25 campaign. Pulling inspiration from the Stone Island Marina archive and classic British coastal pastimes like sailing, fishing, and rock-pooling, the campaign captured the texture, grit, engineered vibrancy, and maritime-essence of the collection.


Photographed by Louis Flashman, the Marina AW25 collection explores themes of materiality, resilience, and movement with emphasis on functionality and the natural world. Through embodying the Marina spirit – wind, water and the environment – the campaign celebrates the anticipation of new journeys with a raw ocean-borne quality.


