[As a continuation of our cultural agency work with Smirnoff, we’re setting the vibes higher with our second campaign with their Chief Vibes OFFicer, Trroye Sivan.] Introducing Smirnoff x Troye Sivan: Vibes HQ, a playful campaign showing fans a glimpse of Troye’s day at the office. The campaign follows Troye as he carries out his very serious CVO duties: from Smirnoff ICE room temperature checks to productivity updates with his office sirens, wrapping with a cocktail “briefing” by the pool.

USING TROYE’S HUMAN AND PERSONALITY
TO DRIVE SOCIAL-FIRST PRODUCT STORYTELLING

SERVING UP THE PERFECT COCKTAIL
CONTENT SERIES WITH IMMACULATE ENERGY