TYING THERMAL INNOVATION AND MOVEMENT.
Ahead of the 2026 Winter Olympics, Nike partnered with Dazed Studio to creatively direct and produce the launch platform for the Therma-FIT Air Milano Jacket — a first-of-its-kind Nike Air innovation engineered for Team USA.
Directed and photographed by Rory Griffin, Air Milano is framed as three movement studies exploring the relationship between air, apparel, and the body.
Starring dancers Sam Dilkes and Zahra Van Nguyen, and athlete Pricile Ugena, our trailblazing talent performed within a choreographed training environment, enhanced through thermal imaging and shifting weather effects to spotlight the jacket’s adaptive technology.
"Using a thermal camera wasn’t about applying a visual effect, it was about revealing something real. It allowed us to show the jacket performing, quite literally visualising how it interacts with the body. In that way, form and function are inseparable..."
— Rory Griffin
Director & Photographer
Extended into an immersive Milan exhibition and retail activation, Air Milano paired cinematic storytelling with an in-person cultural experience — driving energy, innovation, and global retail impact.
