Dazed Studio creatively directed the Moncler x Jil Sander Genius campaign. Rooted in a marriage of nature, technology, product and craft, the campaign places the collection within digitally rendered snowscapes that feel both minimalistic and emotive.

Commissioning director Ben Brook, the look-book film contrasts stark model motion with slow, atmospheric winter landscapes.  The interplay highlights the precision, materiality and purity of the collection while maintaining an elevated editorial tone, drawing viewers into a refined, cinematic environment where Moncler and Jil Sander’s shared values come to life.