Gucci partnered with Dazed Studio to creatively direct their latest campaign Dance Me Out to commemorate the launch of its Cub3d sneaker.

Dance Me Out celebrates the beauty of practice, repetition, and the creative journey unfolding during the rehearsal. Inspired by the idea that “It’s not how they move, it’s what moves them,” the campaign offers an intimate look at the moments before the spotlight—where instinct takes over, and every misstep becomes part of the artistry.

Starring Léo Walk and his dancers from the French collective La Marche Bleue, the campaign captures their dedication and raw creative process. An accompanying behind-the-scenes documentary further reveals the discipline, passion, and emotion that shape their movement.