a bold era of sports and subculture storytelling
Nike partnered with Dazed to launch DAZED MAXX, Dazed magazine’s first-ever sports edition, with a focus on US athletes and sports subcultures.
Our 54-page print magazine features cover stars including Atlanta Falcons Running Back Bijan Robinson, Breakdancer Sunny Choi, and Skateboarder and Crenshaw Skate Club Founder Tobey McIntosh, with inside stories about underground sports communities in New York, Atlanta, and Los Angeles.
Our cover stars acted as cultural editors, guiding us through the sports subcultures bubbling across their cities with stories including coverage of emerging sports teams, love letters to their cities, and more…
CENTRALIZING ALL INSIDE STORIES ON DAZED MAXX’S VERY OWN HUB, PROVIDING ONLINE ACCESS TO ALL THINGS SPORTS SUBCULTURES
Celebrating with three simultaneous magazine drops in Atlanta, Los Angeles, and New York, trumpeting the stories of THE FEATURED grassroots sports communities through immersive, city-specific experiences
Westside Motor Lounge, Atlanta
with Chilly-O & Cleotrvppv
194 Local Store, Los Angeles
with Tobey McIntosh (Crenshaw Skate Club) & Tommy the Clown
LAAMS, New York City
with Marz Lovejoy (And Still We Ride) & Gabrielle Narcisse
