THE FUTURE OF SOCIAL MEDIA

Broadcasts From Tomorrow

Social media is the most influential forces in youth culture today. But in the last few years, changing mindsets and behaviours have transformed the landscape. People are more aware and critical of how large social platforms are exploiting them.

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Since 2019, Gen Z are reportedly using social media less and less. This report examines the shifts in youth’s relationship with technology and the media landscape, exploring what’s next for the Future of Social Media, and how brands can adapt.

“I used to post stories a lot but now I think, ‘What is this for? Why am I doing this?’ I think people are questioning the reason why they need validation. People are posting for other people and not themselves.”

 

Kessler, 23

This report charts youth discontent with social media is driving some surprising new behaviours on and offline. As we chart the past, present and future of social media, we uncover rising trends coming to the fore: a desire for anonymity and smaller community groups, and a backlash against ‘authenticity’ culture which is democratising creator-audience relationships and new creative possibilities in a web 3.0 world…

Our 2023 annual insights report is out now CTRL_SHIFT: The Future of Youth Culture CLICK HERE TO DOWNLOAD THE FULL REPORT