Summer Haze
( Versace Jeans Couture)

  • Digital
  • Campaign

Spring Summer '23 campaign creative direction for Versace Jeans Couture 
recollecting the last moments of summer.

  • Photography by Raffaele Cariou   

    Film by Justyna Obasi

We produced a digital-first campaign by focussing on each protagonist as an individual storyteller, creating short memories and expressions as a collection of personal summer stories.

Overseeing the entire creative and production process, we delivered a 360 global campaign that took into consideration a wide variety of digital, rich media and out-of-home formats required in order to maximise the visual impact for a style-conscious, new-gen audience.