( Versace Jeans Couture )

  • Campaign

What's your Cyber Fantasy?

Global campaign for Versace Jeans Couture; inspired by Y2K nostalgia, Cyber Fantasies depicts a group of outsiders who come together from URL to IRL, to find space for uncompromising expression, freedom and joy.

Across four seasons and eight campaigns, Versace Jeans Couture came to us for creative direction to develop, produce and deliver visual assets for both digital, print and global out of home touchpoints, helping evolve and deepen their next-gen creative expression with a more nuanced, digital-first perspective.