What's your Cyber Fantasy?
Global campaign for Versace Jeans Couture; inspired by Y2K nostalgia, Cyber Fantasies depicts a group of outsiders who come together from URL to IRL, to find space for uncompromising expression, freedom and joy.
Across four seasons and eight campaigns, Versace Jeans Couture came to us for creative direction to develop, produce and deliver visual assets for both digital, print and global out of home touchpoints, helping evolve and deepen their next-gen creative expression with a more nuanced, digital-first perspective.










Embracing Y2K nostalgia to create a new expression of style
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Tory Burch: Good Luck Trainer
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Tory Burch: Holiday Campaign
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H&M Studio
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Moncler 'Transendance'
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H&M Move
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Versace Jeans Couture 'Summer Haze'
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Gucci Absolute Beginners
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Gucci Marmont
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Calvin Klein Queer Lens
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Diesel: By the Hour
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Dazed x Vanmoof
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A Cold Wall x Converse
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Absolut: Born to Mix
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Sorel
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Dior Forever
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Dazed x Adidas: ‘EBONY’
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Miu Miu: Bold Echoes
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Soho House x Genesis
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Maison Margiela: The New Lock
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Off White: Off Active Campaign
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Burberry: Nature Tapes
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Adidas x Gucci
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Nike Air Max: Generation Air
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D&G: Love Notes
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Calvin Klein: Pride '23
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Craig Green x Adidas
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Versace Jeans Couture: Cyber Fantasies
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Nike ACG (Elementary)
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A Better Mistake
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Gucci: GG Belt