What's your Cyber Fantasy?
Global campaign for Versace Jeans Couture; inspired by Y2K nostalgia, Cyber Fantasies depicts a group of outsiders who come together from URL to IRL, to find space for uncompromising expression, freedom and joy.
Across four seasons and eight campaigns, Versace Jeans Couture came to us for creative direction to develop, produce and deliver visual assets for both digital, print and global out of home touchpoints, helping evolve and deepen their next-gen creative expression with a more nuanced, digital-first perspective.
Embracing Y2K nostalgia to create a new expression of style
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D&G: Love Notes
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IKEA Catalogue!!!
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Moncler: An Invitation to Dream
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Lululemon Wundermost
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Gucci Loafer feat. Paul Mescal
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Moncler x Pharrell
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Gucci: GG Belt
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Versace Jeans Couture: Cyber Fantasies
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Craig Green x Adidas
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Calvin Klein: Pride '23
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Nike Air Max: Generation Air
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Adidas x Gucci
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Burberry: Nature Tapes
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Off White: Off Active Campaign
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Maison Margiela: The New Lock
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Soho House x Genesis
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Miu Miu: Bold Echoes
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Dazed x Adidas: ‘EBONY’
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Sorel
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A Better Mistake
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Absolut: Born to Mix
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A Cold Wall x Converse
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Dazed x Vanmoof
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Diesel: By the Hour
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Calvin Klein Queer Lens
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Gucci Marmont
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Gucci Absolute Beginners
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Nike ACG (Elementary)
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Versace Jeans Couture 'Summer Haze'
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H&M Move
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Moncler 'Transendance'
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H&M Studio
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Tory Burch: Holiday Campaign
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Tory Burch: Good Luck Trainer
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Burberry: Rocking Horse Bag