Social-first campaign amplifying Sorel’s post-pandemic 'back but not backwards' message with
its new footwear collection.
Sorel looked wanted to establish a sense of purpose and emotion with Gen Z audiences through its latest footwear range, creating relevance by looking to challenge the post-pandemic feeling of isolation and desire to reconnect with culture.
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To do so, we created the “Hometown Tourist” — a talent-led social activation that encouraged the audience to slow down and re-appreciate the places they live with fresh perspective.
Placing Sorel footwear at the centre of the concept and making it the tool for rediscovery, our short film saw fashion influencer, Anaa Saber, roam the streets of her native New York to provide a shoe’s eye view of the city.
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Local experience with
fresh perspective
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D&G: Love Notes
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IKEA Catalogue!!!
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Moncler: An Invitation to Dream
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Lululemon Wundermost
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Gucci Loafer feat. Paul Mescal
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Moncler x Pharrell
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Gucci: GG Belt
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Versace Jeans Couture: Cyber Fantasies
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Craig Green x Adidas
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Calvin Klein: Pride '23
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Nike Air Max: Generation Air
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Adidas x Gucci
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Burberry: Nature Tapes
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Off White: Off Active Campaign
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Miu Miu: Bold Echoes
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Dazed x Adidas: ‘EBONY’
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Dior Forever
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Sorel
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A Better Mistake
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Absolut: Born to Mix
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A Cold Wall x Converse
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Dazed x Vanmoof
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Diesel: By the Hour
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Calvin Klein Queer Lens
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Gucci Marmont
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Gucci Absolute Beginners
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Nike ACG (Elementary)
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Versace Jeans Couture 'Summer Haze'
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H&M Move
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Moncler 'Transendance'
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H&M Studio
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