What if athletes could use their sports as a new medium for creating art?

This question shaped our partnership with Nike Women's for the Artist Collection Capsule, designed in collaboration with artist and designer Anna Deller-Yee. Inspired by Deller-Yee's bold, expressive painting style, we developed a campaign that celebrates the power of bodily expression, drawing directly from Anna's creative process.

Through films, social-first assets, and editorials, Dazed crafted a visually captivating narrative exploring art in motion. Wearing the AW24 Nike Women's Artist Collection, talents Jill Celina and Edwin Ahonto perform yoga and mixed martial arts, navigating space with paintbrushes affixed to their bodies. This fluid movement showcases the collection’s flexibility, merging athleticism with artistic expression in a deeply intimate, art-driven story.

In conjunction with the latest campaign, Nike curated a captivating pop-up experience at their Nike Lab P75 in the Marias of Paris during the Olympic Games.