Our partnership with Nike Women's for the Artist Collection Capsule, designed with Anna Deller-Yee, explores how athletes can use their sports as a medium for art. Inspired by Anna's bold and expressive painting style, the campaign celebrates the power of bodily expression and reflects her creative process.

Through films, social-first assets, and editorials, Dazed crafted a visually captivating narrative exploring art in motion. Wearing the AW24 Nike Women's Artist Collection, talents Jill Celina and Edwin Ahonto perform yoga and mixed martial arts, navigating space with paintbrushes affixed to their bodies. This fluid movement showcases the collection’s flexibility, merging athleticism with artistic expression in a deeply intimate, art-driven story.

In conjunction with the latest campaign, Nike curated a captivating pop-up experience at their Nike Lab P75 in the Marias of Paris during the Olympic Games.