Award-winning short film that delves into the mindful pursuit of rock climbing
We partnered with Nike to create a surreal and spell-binding short film featuring Team GB athlete/climber, Eugenie Lee, exploring the relationship between the natural elements and mindfulness to portray rock climbing as a deeply cathartic experience; one that is intertwined with the spirituality, individual mindset and our physical environments.
To activate the film, we created a bespoke digital feature, featuring a scrolling interview with Eugenie Lee that broke down the film into four metaphorical vignettes;
Air, WATER, Fire, Earth.
Alongside this, we also created a guided meditation film, narrated by Eugenie, to offer a deeper, mindful experience to the feature.
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Tory Burch: Good Luck Trainer -
H&M Move -
Versace Jeans Couture 'Summer Haze' -
Gucci Absolute Beginners -
Diesel: By the Hour -
Dazed x Vanmoof -
A Cold Wall x Converse -
Absolut: Born to Mix -
Dior Forever -
Dazed x Adidas: ‘EBONY’ -
Maison Margiela: The New Lock -
Off White: Off Active Campaign -
Burberry: Nature Tapes -
Adidas x Gucci -
Nike Air Max: Generation Air -
D&G: Love Notes -
Calvin Klein: Pride '23 -
Versace Jeans Couture: Cyber Fantasies -
Nike ACG (Elementary) -
A Better Mistake
