Nike ACG
( Elementary )

  • Digital
  • Campaign
  • Partnership
  • Strategy

Award-winning short film that delves into the mindful pursuit of rock climbing

  • Directed by Felix Brady

We partnered with Nike to create a surreal and spell-binding short film featuring Team GB athlete/climber, Eugenie Lee, exploring the relationship between the natural elements and mindfulness to portray rock climbing as a deeply cathartic experience; one that is intertwined with the spirituality, individual mindset and our physical environments.

  • 3 x Gold British Arrows Awards

    CIclope awards Finalist

To activate the film, we created a bespoke digital feature, featuring a scrolling interview with Eugenie Lee that broke down the film into four metaphorical vignettes;

Air, WATER, Fire, Earth.

  • VIEWS 350k


    REACH 1.6M

Alongside this, we also created a guided meditation film, narrated by Eugenie, to offer a deeper, mindful experience to the feature.