Award-winning short film that delves into the mindful pursuit of rock climbing
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Directed by Felix Brady
We partnered with Nike to create a surreal and spell-binding short film featuring Team GB athlete/climber, Eugenie Lee, exploring the relationship between the natural elements and mindfulness to portray rock climbing as a deeply cathartic experience; one that is intertwined with the spirituality, individual mindset and our physical environments.
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3 x Gold British Arrows Awards
CIclope awards Finalist
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To activate the film, we created a bespoke digital feature, featuring a scrolling interview with Eugenie Lee that broke down the film into four metaphorical vignettes;
Air, WATER, Fire, Earth.
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VIEWS 350k
IMPRESSIONS 2.4M
REACH 1.6M
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Alongside this, we also created a guided meditation film, narrated by Eugenie, to offer a deeper, mindful experience to the feature.
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Exploring the mindful pursuit of climbing
to reach A HIGHER PLACE
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IKEA Catalogue!!!
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Lululemon Wundermost
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Gucci: GG Belt
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Versace Jeans Couture: Cyber Fantasies
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Craig Green x Adidas
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Calvin Klein: Pride '23
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Nike Air Max: Generation Air
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Adidas x Gucci
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Burberry: Nature Tapes
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Off White: Off Active Campaign
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Maison Margiela: The New Lock
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Miu Miu: Bold Echoes
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Dior Forever
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Sorel
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A Better Mistake
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Nike ACG (Elementary)
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Versace Jeans Couture 'Summer Haze'
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