How can Moncler's 1952 Man collection distill 90s LONDON CLUB CULTURE
into a progressive expression of style?
We wanted to tell the story of a collection that channels rave’s hedonistic past, whilst looking to the future via a digital-first campaign.
To do so, we enlisted groundbreaking Movement Director, Blackhaine, to choreograph an uninhibited expression of movement that activated the transcendental power of the club for an online audience.
Blackhaine and dancers were dressed in Moncler’s acid-based pieces, styled by Imruh Asha and captured against a transforming background of light, colour and 90s-inspired sound.
Transendance came to life as a high-energy visual performance published exclusively on Dazed for Moncler channels, while also being adapted for OOH and retail usage within their global flagship stores.
Campaign Results
This project was a white label campaign released both in-stores and online, exceeding expectations in terms of reach and engagement across multiple channels.
1.3M Impressions on dazeddigital.com
6.2M Reach
+70% Engagement
