We developed a campaign and visual identity for the launch of Lululemon's premier body-wear collection,

Wundermost.

Our visuals explored the multifaceted nature of softness, resulting in a highly sensorial campaign. By crafting a fresh and elevated visual vocabulary, we aimed to broaden their audience and strengthen their market presence.

In conjunction with the campaign, we collaborated with Lululemon to design and curate a captivating pop-up experience in the heart of Soho.

The immersive space welcomed influencers and the public for an exclusive preview of the Wundermost collection, offering tailored styling sessions in a vibrant hub harboring discovery and engagement.