Global campaign creative direction for H&M’S ELEVATED LIFESTYLE FRANCHISE H&M Studio
![](/media/pmpa1cpw/copy-of-2017_01_139.jpg?&width=50&auto=format&fit=crop)
For four consecutive seasons, Dazed Studio oversaw creative direction for H&M Studio, establishing a bold, vibrant identity that connected H&M to an elevated fashion-forward, youth audience.
![](/media/5whckh5t/copy-of-2006_15.jpg?&width=50&auto=format&fit=crop)
Our strategic and creative direction was to place H&M Studio as an arbiter of youth style through the lens of music, entertainment and digital culture; looking to reflect the elevated design of their collections within new-age aesthetics and themes that are deeply ingrained in youth pop-culture.
VIEW CAMPAIGNS Below
Kali Uchi ( SS23)
GEORGIA PALMER ( AW22 )
DEVON ROSS ( SS22 )
![](/media/bdspi2bs/copy-of-2015_02-copy.jpg?&width=50&auto=format&fit=crop)
UGLY WORLDWIDE (AW21)