NFAQ is a dating resource from Hinge dedicated to providing a platform for LGBTQIA+ daters to answer the questions not talked about enough. In collaboration with inspiring and prominent queer voices, varying perspectives are shared through the campaign’s talent on how to navigate relationships, self discovery, gender, and sexuality. 

For NFAQ Drop 5, Dazed Studio led talent casting and production across three shoots, featuring three dynamic LGBTQIA+ couples.

Considering representative identities, intersectionality and different relationship types were critical pillars to ensure authentic representation across the couples cast. The notion of fluidity and challenging singular narratives around queer dating was a key criteria in our search, with the aim of showcasing a breadth of experiences.

We captured a day-in-the-life of 3 couples – author Roxane Gay (@roxanegay74) and writer Debbie Millman (@debbiemillman), visual artist Ash Kwak Lukashevsky (@ashluka) and chef Angela Dimayuga (@angela.dimayuga), and musician Tom Rasmussen (@tomrasmussen) and writer Hugh ‘Shugs’ Wyld – shooting in locations where they feel most at home.

Whether their literal homes, a grocery store, or a park where they attended their first date, we wanted to depict the significance of relationship landmarks. We wanted to enter their world, capturing their everyday dynamic as a couple, in a chosen place where meaningful moments and conversation can happen for them. The couples also captured UGC to announce their participation in the project, as well as a video response to one of the questions and BTS from the shoot day, with the final assets living on their own social channels.

As a final element to the project, each couple completed an NFAQ worksheet in their own handwriting, where they elaborated on specific questions regarding their relationship and identity. Excerpts of the sheets were then used in conjunction with the imagery from the shoot to create OOH and social placements.