( Absolute Beginners )

  • Digital
  • Campaign

During lockdown we were asked by Gucci to break the monotonous cycle of self-shot content by creating a partnership campaign that embraced the spirit of cinema to empower Gucci’s ambassadors to make short narrative-based films that hero Gucci’s new Jackie bag.

The outcome was ABSOLUTE BEGINNERS. A campaign that channelled the spirit of amateurism, commissioning nine people who are used to being in front of the camera, to make their filmmaking debut, behind the camera; featuring works from Barry Keoghan,  Arlo Parks, Lily Gavin, Elle Fanning, Kelvin Harrison Jr, Jodie Turner-Smith, Yoshi, Emma Corrin and Benedetta Porcaroli.

( Arlo Parks )

( Barry Keoghan )

( Benedetta Porcaroli )

( Elle Fanning )

( Emma Corrin )

( Jodie Turner Smith )

( Kelvin Harrison Jr. )

( Lily Gavin )

( Yoshi )