During lockdown we were asked by Gucci to break the monotonous cycle of self-shot content by creating a partnership campaign that embraced the spirit of cinema to empower Gucci’s ambassadors to make short narrative-based films that hero Gucci’s new Jackie bag.
The outcome was ABSOLUTE BEGINNERS. A campaign that channelled the spirit of amateurism, commissioning nine people who are used to being in front of the camera, to make their filmmaking debut, behind the camera; featuring works from Barry Keoghan, Arlo Parks, Lily Gavin, Elle Fanning, Kelvin Harrison Jr, Jodie Turner-Smith, Yoshi, Emma Corrin and Benedetta Porcaroli.
( Arlo Parks )
( Barry Keoghan )
( Benedetta Porcaroli )
( Elle Fanning )
( Emma Corrin )
( Jodie Turner Smith )
( Kelvin Harrison Jr. )
( Lily Gavin )
( Yoshi )
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D&G: Love Notes -
Lululemon Wundermost -
Gucci Loafer feat. Paul Mescal -
Moncler x Pharrell -
Versace Jeans Couture: Cyber Fantasies -
Calvin Klein: Pride '23 -
Nike Air Max: Generation Air -
Adidas x Gucci -
Burberry: Nature Tapes -
Off White: Off Active Campaign -
Maison Margiela: The New Lock -
Dazed x Adidas: ‘EBONY’ -
A Better Mistake -
Absolut: Born to Mix -
A Cold Wall x Converse -
Dazed x Vanmoof -
Diesel: By the Hour -
Gucci Absolute Beginners -
Nike ACG (Elementary) -
Versace Jeans Couture 'Summer Haze' -
H&M Move -
Tory Burch: Good Luck Trainer -
Burberry: Rocking Horse Bag
