Diesel x Dazed
( By the Hour)

  • Digital
  • Campaign
  • Partnership

A digital campaign activating the Fossil watch for tastemakers always in motion.

Diesel asked us to bring to life their new watch collection through the narrative of creative flux and perpetual motion.

By The Hour connects the Fossil Watch to the experiences of polymath creators, depicting an abstract narrative that reflects change and creative transformation across 24 hours.

We created a short film and series of stills that showcase the Berlin based DJ and Producer, Mechatok, and Dancer, Brandon Miele Masele, warp time and space — their bodies multiplying and extending as the watch hand ticks, allowing us to experience a shift from day to night. 


An editorial feature showcasing
experiencing 24 hours of creative flux