A digital campaign activating the Fossil watch for tastemakers always in motion.
Diesel asked us to bring to life their new watch collection through the narrative of creative flux and perpetual motion.
![](/media/yyqjk3z2/copy-of-a004c028_221117_royz01_v2_16x9.jpg?&width=50&auto=format&fit=crop)
![](/media/yyqjk3z2/copy-of-a004c028_221117_royz01_v2_16x9.jpg?&width=50&auto=format&fit=crop)
By The Hour connects the Fossil Watch to the experiences of polymath creators, depicting an abstract narrative that reflects change and creative transformation across 24 hours.
We created a short film and series of stills that showcase the Berlin based DJ and Producer, Mechatok, and Dancer, Brandon Miele Masele, warp time and space — their bodies multiplying and extending as the watch hand ticks, allowing us to experience a shift from day to night.
An editorial feature showcasing
TWO PROLIFIC CREATORS
experiencing 24 hours of creative flux
-
D&G: Love Notes
-
IKEA Catalogue!!!
-
Moncler: An Invitation to Dream
-
Lululemon Wundermost
-
Gucci Loafer feat. Paul Mescal
-
Moncler x Pharrell
-
Gucci: GG Belt
-
Versace Jeans Couture: Cyber Fantasies
-
Craig Green x Adidas
-
Calvin Klein: Pride '23
-
Nike Air Max: Generation Air
-
Adidas x Gucci
-
Burberry: Nature Tapes
-
Off White: Off Active Campaign
-
Maison Margiela: The New Lock
-
Soho House x Genesis
-
Miu Miu: Bold Echoes
-
Dazed x Adidas: ‘EBONY’
-
Dior Forever
-
Sorel
-
A Better Mistake
-
Absolut: Born to Mix
-
A Cold Wall x Converse
-
Dazed x Vanmoof
-
Diesel: By the Hour
-
Calvin Klein Queer Lens
-
Gucci Marmont
-
Gucci Absolute Beginners
-
Nike ACG (Elementary)
-
Versace Jeans Couture 'Summer Haze'
-
H&M Move
-
Moncler 'Transendance'
-
H&M Studio
-
Tory Burch: Holiday Campaign
-
Tory Burch: Good Luck Trainer