VanMoof approached Dazed for a brand partnership piece to drive home their sustainability perspective in a meaningful way that connects with the lives of Gen Z creative communities.
MAKE TRACKS TO MAKE CHANGE is a playful, personality driven video diary that gives insight into the life of Olivia Dean as she travels by VanMoof.
Humanising the road to a sustainable future through a whimsical film and supporting stills, this dynamic piece, directed by Francis Plummer, combined playful green-screen sequences and self-shot footage to explore how Olivia uses cycling as a means to cultivate creativity.
Alongside the film, we supported the release with a bespoke editorial and social content including a BTS TikTok video and audience AMA.
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D&G: Love Notes -
Lululemon Wundermost -
Gucci Loafer feat. Paul Mescal -
Moncler x Pharrell -
Versace Jeans Couture: Cyber Fantasies -
Calvin Klein: Pride '23 -
Nike Air Max: Generation Air -
Adidas x Gucci -
Burberry: Nature Tapes -
Off White: Off Active Campaign -
Maison Margiela: The New Lock -
Dazed x Adidas: ‘EBONY’ -
A Better Mistake -
Absolut: Born to Mix -
A Cold Wall x Converse -
Dazed x Vanmoof -
Diesel: By the Hour -
Gucci Absolute Beginners -
Nike ACG (Elementary) -
Versace Jeans Couture 'Summer Haze' -
H&M Move -
Tory Burch: Good Luck Trainer -
Burberry: Rocking Horse Bag
