( Make Tracks)

  • Digital
  • Partnership

VanMoof approached Dazed for a brand partnership piece to drive home their sustainability perspective in a meaningful way that connects with the lives of Gen Z creative communities.

MAKE TRACKS TO MAKE CHANGE is a playful, personality driven video diary that gives insight into the life of Olivia Dean as she travels by VanMoof.

Humanising the road to a sustainable future through a whimsical film and supporting stills, this dynamic piece, directed by Francis Plummer, combined playful green-screen sequences and self-shot footage to explore how Olivia uses cycling as a means to cultivate creativity. 

Alongside the film, we supported the release with a bespoke editorial and social content including a BTS TikTok video and audience AMA.