Young people are no longer waiting for the world to change. They’re building smaller worlds that matter.
As trust in institutions declines, a new generation is turning towards locality, care, ritual, and community. Rather than trying to fix broken systems, they are creating new ways of belonging through shared values, neighborhoods, and collective action.
This chapter explores how culture is shifting from scale to intimacy, revealing why community, heritage, and emotional well-being are becoming the foundations of a new social landscape.
Inside, we unpack some of the defining shifts shaping the future of society, including:
1. Re-rooting
2. Meta-Mythologies
3. QUIET POWER: THE OPT-OUT GENERATION
From local movements and care economies to spirituality, folklore, and new forms of collective meaning, this chapter explores how young people are rebuilding culture from the ground up—and what this means for brands seeking long-term relevance.
Methodology
Built from multiple layers of research
Unlike traditional trend reports, Parafaith combines editorial intuition with rigorous research.
The report brings together:
● Original survey research with Gen Z and Gen Alpha across the world
● Months of qualitative cultural analysis
● Interviews with internationally recognized experts across psychology, sociology, technology, spirituality, creativity, and culture
● Social listening and emerging digital communities
● Dazed editorial insight and global cultural intelligence
The full report includes five chapters, three to four lores per chapter, our DAZED Brand Index, and our DAZED Lore Index.
buy the full report here.
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