Versus AW17 and SS18
Global campaign embracing an attitude of youthful optimism
Working on two consecutive campaign, Versus briefed Dazed Studio to evolve their brand relevance by engaging with a new contemporary arena. As youth culture experts, Dazed's first class editorial team of Jamie Andrew Reid and Robbie Spencer worked with photographer Ben Toms to herald a brave new optimism for Versus by introducing underground, street cast talent from LA into their unique universe.
Results
- 500M impressions generated across social, display, editorial and press
- 45M reach generated globally across social, on-line coverage and press
- @versus_versace has 1.4M Instagram followers, 580K Facebook followers and Versace has 4.59M twitter followers
