Tinder x Dazed

A series of short films made in partnership with the dating app

We set journalist Billie JD Porter, fashion editor Ben Schofield, and presenter Yinka Bokinni on a series of blind dates powered by Tinder. The meet-ups were filmed by Jess Kohl in a series of shorts. To round off the partnership, we hosted an interactive event in queer venue Her Upstairs/Them Downstairs. The guestlist included some of the most influential figures in London’s youth culture, including Edie Campbell, Charles Jeffrey and more.

Results

  • 2M reach generated across social, display and editorial
  • 10x engagements across social media
  • THE CAMPAIGN RECEIVED 10 TIMES THE ENGAGEMENTS ACROSS SOCIAL MEDIA IN COMPARISON TO THE AVERAGE BRANDED CONTENT
  • THE PARTNERSHIP WAS EXTREMELY WELL RECEIVED BY THE DAZED AUDIENCE WITH 90% POSITIVE SENTIMENT ON SOCIAL MEDIA