Sonos x Dazed Open House

Subtitle describing the project briefly

Johnny Marr, Neneh Cherry, GAIKA and more joined Dazed Digital Editor Thomas Gorton for podcast series Open House, created in partnership with Sonos. Speaking to music lovers who are fascinated by what goes on behind closed doors, Open House broadcast the memories and inspirations of some of the world’s most influential icons. Running across four bi-monthly print issues, beginning with Dazed’s S/S18 issue, the podcasts were also amplified across Dazed Media’s digital channels.

Results

  • 11.9M Total campaign impressions
  • 1.3% Average engagement time
  • 42K Total article and video views
  • 90% Positive social sentiment by viewers