Sonos x Dazed Open House

Cult heroes from past and present exploring the connection between music and home

Johnny Marr, Neneh Cherry, GAIKA and more joined Dazed Digital’s Editor Thomas Gorton for a podcast series called 'Open House', created in partnership with Sonos.

Speaking to music lovers who are fascinated by what goes on behind closed doors, 'Open House' broadcast the memories and inspirations of some of the world’s most influential icons. Running across four bi-monthly print issues, beginning with Dazed’s S/S18 issue, the podcasts were also amplified across Dazed Media’s digital channels.

 

Results

  • THE EDITORIAL COVERAGE 10 TIMES MORE ARTICLE VIEWS IN COMPARISON TO AVERAGE ARTICLE ON DAZED DIGITAL
  • THE ENGAGEMENT RATE FOR THE OVERALL CAMPAIGN ON SOCIAL WAS DOUBLE COMPARED TO THE AVERAGE CO-BRANDED CONTENT.