Re-imagining the future of beauty with an experiential pop-up in the heart of Selfridges
With live tutorials, free makeovers, must-see masterclasses, and product edits from some of the most innovative make-up artists and leading names in the industry, Dazed Beauty Space was a six-week experiential pop-up in the heart of Selfridges that brought the highly-influential, digital community of Dazed Beauty into the real world. With set design by Thomas Petherick, and guests including the likes of Sylvie Macmillan, Lucy Bridge, Charles Jeffrey, and Drag Race UK’s The Vivienne, we radically transformed conventions to shape the future of beauty.
