Nike x Dazed Beauty

Gazing at fictional futures for the Air Max 720 global launch

We partnered with Nike to champion the launch of the Nike Air Max 720. Dazed Beauty’s Creative Directors, Isamaya Ffrench and Ben Ditto, commissioned artists Darío Alva, Rick Farin, Carlos Saez and Sevi Iko Dømochevsky and Sucuk und Bratwurst to reimagine the sneaker, visualising it in dreamlike digital artworks which played out across the Dazed Beauty site and channels.

 

Results

  • The campaign over-delivered by 113% on Facebook
  • The campaign over-delivered by 43% on Instagram
  • The article received 4x the average article views on Dazed Beauty
  • The campaign won a Webby Honoree in Advertising, Media & PR for Best Branded Editorial Experience