Miu Miu

Redefining the brand’s social media strategy and creative direction

A 17 month partnership with Miu Miu in which Dazed Studio created and implicated an editorially led social strategy for the Miu Miu social channels: Instagram, Facebook, Twitter and special projects.

Dazed Media Studio introduced a variety of editorial formats ranging from exclusive film and photography commissions with leading and emerging creatives, to special long read series featuring brand ambassadors including Rowan Blanchard, Veronika Heilbrunner and Susie Lau. During the partnership we collaborated with creatives including Polly Brown, Ilaria Orsini, Laura Coulson, Metz & Racine, Baker & Evans, Jonas Unger, Lucy Sparks, Beth Hoeckel.

As a result, Miu Miu gained over 2.5 million followers on Instagram. There was an 84% growth in their audience across all social channels.


  • 1.15M new Instagram followers during the partnership
  • 84% overall growth across social followers
  • 60% increase in engagement rate per post
  • Organic engagement, awareness and advocacy amongst an influential youth audience