Huawei

A tech partnership unlocking the artistic potential of young people

To land the Huawei P10 phone into the consciousness of Dazed’s youth-centric audience, we called on our creative network to partner with the brand on Project Possible. A 360º cross-platform campaign, Project Possible unlocked the artistic potential of young people and their communities through a series of activations in Paris, Berlin, Milan and London supported by editorial coverage on Dazed Digital.

Project Possible platformed talent including photographers Campbell Addy and Benjamin Huseby, fashion designers Molly Goddard and Simon Porte Jacquemus, gallery owner Johan König, Gal-Dem founder Liv Little and Dazed Media co-founder Jefferson Hack in a series of Europe-wide secret lectures which discussed topics such as independent publishing and multidisciplinary creativity.

And, to engage our readers, a photography competition was launched on Dazed Digital which showcased beauty in communities across Britain. The prize? A contribution of £10,000 for the winner to gift to a community project.

Results

  • Over 12K article views on editorial content
  • Above-average dwell time of 2.10 minutes across articles
  • 903K estimated Instagram story impressions on @dazed
  • 700K impressions across Facebook, Instagram and Twitter