Gucci Bloom x Dazed Beauty

Beauty podcast celebrating identity through the life stories of three unique creatives

To celebrate the one year anniversary of Gucci’s three Bloom fragrances, we conceptualised a Dazed Beauty campaign spanning stills, a three-part film series — an exclusive visual version of the platform’s podcast series Growing Pains — along with full-length podcasts supported by editorial features on Dazed Beauty.

The campaign documented the personal histories of three unique women; model Hari Nef, musician Kelsey Lu and choreographer Holly Blakey who spoke about growing up differently, shifting beauty ideals and the future of identity. 

The campaign was amplified on Dazed Beauty, Dazed, Gucci Beauty and Gucci channels – including the brand’s website, Apple podcast and all talent’s social profiles – receiving over three million impressions.


  • 3.3M total campaign impressions
  • 1.8M total social impressions
  • 18K total article views