Coach x Gurls Talk

Empowering young women through conversation

We teamed up with Coach and the Adwoa Aboah-founded platform, Gurls Talk, for a day-long festival hosted at 180 The Strand. Featuring panel talks chaired by Dazed Digital’s Head of Fashion Emma Hope Allwood, and guest appearances from model Hanne Gaby Odiele, artist and dominatrix Reba Maybury and Gurls Talk’s Adwoa Aboah, the event was amplified through Dazed channels and supported by on-site editorial coverage, receiving press coverage across more than ten titles, including British Vogue, Refinery29 and Women's Hour.

Results

  • Over 1000 GUESTS ATTENDED
  • The event was featured ACROSS WORLDWIDE PRESS INCLUDING BRITISH VOGUE, REFINERY29 AND WOMEN'S HOUR
  • The editorial coverage received 25% ABOVE AVERAGE ARTICLE VIEWS WITH A DWELL TIME OF 2.02 MINS