An intimate content format embracing four women’s daily beauty routines. To mark the launch of Burberry Burberry’s latest product, Matt Glow Foundation, Dazed Studio produced four social-first films for the brand’s newly launched social channels. We concepted a content format featuring four women from the Dazed world — hairstylist Cyndia Harvey, food artist Laila Gohar, artist De La Rosa and stylist Mia Kong — which showed how they wear Matt Glow Foundation through four personalised ‘get ready with me’ routines.
Shot by photographer Benedict Brink, My Matte Glow transported the audience into the studios and homes of the four women with an intimate look at the beauty lives of the talent. The films were amplified with an editorial partnership on Dazed Beauty.