Benetton x Selfridges

Reaching a new generation of Benetton fans with a culturally-engaged streetcast campaign

We amplified Selfridges’ and Benetton’s limited edition capsule collection with a culturally engaged campaign spanning a film, a pop-up event and editorial coverage on Dazed. Shot by Will Scarborough, styled by Dazed’s senior fashion editor Elizabeth Fraser-Bell and starring a diverse cast of nine street-cast social media influencers, the campaign mined the history of Benetton and inspired a new generation of brand enthusiasts. 




Results

  • 3M impressions generated across social, display and editorial
  • 344K video views across social channels and on-site
  • 8K social engagements across Facebook, Twitter and Instagram
  • 2mins average dwell time on-site across all articles
  • THE CAMPAIGN RECEIVED 91% HIGH POSITIVE SENTIMENT ACROSS ALL DAZED SOCIAL CHANNELS