Benetton x Selfridges
Reaching a new generation of Benetton fans with a culturally-engaged streetcast campaign
We amplified Selfridges’ and Benetton’s limited edition capsule collection with a culturally engaged campaign spanning a film, a pop-up event and editorial coverage on Dazed. Shot by Will Scarborough, styled by Dazed’s senior fashion editor Elizabeth Fraser-Bell and starring a diverse cast of nine street-cast social media influencers, the campaign mined the history of Benetton and inspired a new generation of brand enthusiasts.
Results
- 3M impressions generated across social, display and editorial
- 344K video views across social channels and on-site
- 8K social engagements across Facebook, Twitter and Instagram
- 2mins average dwell time on-site across all articles
- THE CAMPAIGN RECEIVED 91% HIGH POSITIVE SENTIMENT ACROSS ALL DAZED SOCIAL CHANNELS
