adidas Originals x MakerLab

Telling the story of the brand’s new platform with three emerging designers

We partnered with adidas Originals to tell the story of the brand’s creative MakerLab Presents: Here to Create, which gives emerging designers a global stage to showcase their work. Three new-gen designers — Nicholas Daley, Paolina Russo and Priya Ahluwalia — were invited to create concept footwear designs from adidas Originals’ latest release, SC Premiere. The results were then debuted at the first ever MakerLab: Here To Create runway presentation, which landed at a show during Paris Men’s Fashion Week.

Through editorial coverage on Dazed Digital, we lifted the lid on what it takes to reimagine a classic adidas sneaker in the space of one week. We published an exclusive mini-doc looking at the design journey from start to finish – from the introductory meetings to the days spent working with prestigious ateliers, learning from masters of their craft.