adidas Originals x Fiorucci

adidas Originals, Fiorucci and Dazed threw one of the most talked about parties of London Fashion Week

Adidas Originals and Fiorucci hosted one of the most talked-about parties of London Fashion Week AW19, in partnership with Dazed Media. Held at landmark Soho nightclub The Box with music from BBZ, Jayda G, Moxie, Peach, Larry B and Micha Mafia, the event drew in London’s next gen creative community including Jimothy Lacoste, Finn Buchanan, Lucien Clarke, Sophia Hadjipanteli, Chidera Eggerue (The Slumflower), Cora Corre, Dylan Weller, Gaika and more. 

Results

  • The editorial coverage received double the average article views on Dazeddigital.com
  • The posts about the event received 5x the average impressions on Instagram