Ford Vignale x MOVEment

Blurring the worlds of fashion and dance with a pioneering seven-part film series

AnOther Magazine partnered with Ford Vignale and Sadler’s Wells to create the groundbreaking film series, MOVEment. Seven of the biggest names in fashion – including Prada, Gareth Pugh and Alexander McQueen – created bespoke costumes for seven specially choreographed performances, interpreted for the screen by seven pioneering directors which were published on AnOther’s digital site. The partnership was unveiled with an experiential event which spanned a VIP press launch and car unveiling hosted at Sadler’s Wells, followed by two sold-out public screenings and the launch of a bespoke digital hub.