DAZED MEDIA'S REPORT ON THE FUTURE OF YOUTH CULTURE: THE ERA OF MONOMASS
Our investigative report exploring youth culture and the shifting landscape for brands and media.
Dazed Media's free in-depth report on the future of youth culture forecasts the influential forces shaping the next generation and shares a guide for how brands need to adapt in this current moment.
The extensive report shows how the world is changing, offers a reflection on what was, and shares insight into what's next in a fluctuating landscape for brands and media.
Entitled The Era of Monomass, the report covers data from January 2020 until now, revealing recent behavioural changes in response to Covid-19 with additional interviews in response to the Black Lives Matter protests around the world.
Consulting over 3500 members of the Dazed audience – from the UK, Europe, UAE, USA, Russia, China and beyond, as well as a panel of fifteen expert voices from across fashion, technology, culture, trend forecasting and media the report has been created by Dazed Studio’s Creative Strategist Izzy Farmiloe and insight consultant Rhianna Cohen.